The 5 Graphic Design Trends That Dominated 2024 and Continue in 2025
Laura de Vega
1/24/20254 min read
Graphic design in 2024 marked a turning point in the visual world, with trends that revolutionized branding, social media, and web design. These movements stood out for innovation and established new rules for capturing attention in an oversaturated digital landscape.
As we enter 2025, many trends remain fundamental for keeping brands relevant, modern, and competitive.
Let's explore the 5 trends that dominated graphic design last year and how to apply them to boost your brand in 2025.
1. Artificial Intelligence in Graphic Design
Artificial intelligence revolutionized graphic design in 2024 by democratizing creativity and accelerating creation processes. Tools like DALL-E and MidJourney enabled designers and brands to generate customized graphics with just a few clicks, saving time and resources. Additionally, platforms integrated AI to suggest layouts, color palettes, and styles.
How to apply it in 2025?
Optimize your creations: Use AI tools for repetitive tasks, such as generating different design versions or creating quick prototypes to save time in the initial stages.
Create personalized content: Leverage AI to design images tailored to your audience's preferences, delivering more effective messages.
Platforms like Adobe and Canva have integrated advanced AI functions, making resources that were once exclusive to experts widely accessible.
2. Modern Minimalism and White Space
Simplicity and functionality dominated graphic design in 2024. Modern minimalism, characterized by clean lines, neutral colors, and strategic use of white space, was particularly popular among luxury and technology brands. This style conveys professionalism, trust, and clarity by eliminating unnecessary distractions.
How to apply it in 2025?
Simplify your designs: Remove unnecessary elements and highlight essentials like a clear message or key image.
Convey professionalism: Use white space strategically to prioritize essential points, such as calls to action or logos.
Apple continues championing this approach, showcasing products with clean backgrounds and clear messaging.
3. Vibrant Colors and Dynamic Gradients
In contrast to minimalism, vibrant colors, and dynamic gradients took over social media and digital campaigns. These bold palettes captured the attention of younger audiences and created unique visual experiences, especially on platforms like Instagram and Spotify.
How to apply it in 2025?
Capture visual attention: To stand out among competitors, incorporate vivid gradients into your posts' backgrounds, banners, or key elements.
Inject energy into your designs: Pair bold colors with striking typography to convey dynamism and modernity in your campaigns.
Spotify Wrapped 2024 stood out with eye-catching gradients, making its visual summaries irresistible.
4. Bold and Maximalist Typography
Large, thick, and three-dimensional fonts were a highlight of creative campaigns throughout 2024. This maximalist style helped brands convey powerful messages and grab viewers' attention in seconds.
How to apply it in 2025?
Make your messages stand out: Use big, bold typography for headlines or key phrases to grab attention instantly.
Create visual contrast: Combine bold fonts with minimalist backgrounds or vibrant colors to balance the design and maintain readability.
Nike embraced this trend in its sports campaigns, conveying strength and energy with impactful typography.
5. Retro Style and Digital Collages
Nostalgia played a big role in 2024, with brands incorporating retro elements, vintage textures, and digital collages into their campaigns. This style blends the warmth of the past with modern innovation, creating unique and memorable designs.
How to apply it in 2025?
Tell visual stories: Design collages that combine retro elements with modern textures to communicate a unique and compelling message.
Connect emotionally: Use vintage patterns and colors to evoke nostalgia, especially in campaigns targeting adult audiences.
Coca-Cola Creations surprised audiences with retro campaigns that fused vintage and futuristic aesthetics.
Other Trends to Watch
While these five trends were the most prominent in 2024, other movements also made an impact and will remain relevant this year:
Hyperrealism: 3D designs with tangible detail, perfect for branding and packaging.
Anaglyphs: Retro 3D visual effects, ideal for covers and animations.
Auroras: Gradients inspired by northern lights, widely used in web design and backgrounds.
Dark Mode: Interface and graphic designs with dark tones convey modernity and sophistication.
Neumorphism: UI elements with a soft, almost tangible look that are popular in app design.
Accessible Design: Creating designs that include individuals with visual, physical, or auditory disabilities.
